The journey of “Tiger Zinda Hai” in the desert of Abu dhabi

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Tiger Zinda Hai is a bollywood action thriller and a box office hit starring Salman Khan and Katrina Kaif and directed by Ali Abbas Zafar. Much of the action scenes of the movie were shot in Abu Dhabi. Abu Dhabi was the location where many action scenes from the movie were shot.

The Abu Dhabi government through an entity called TwoFour54 has a scheme to sponsor part of the production cost for movies shot in Abu Dhabi. So we wanted to look at the publicity received by Abu Dhabi owing to the success of Tiger Zinda Hai.

Since July 2017, over 1,317 news articles and over 51,000 social media posts mentioned Abu Dhabi in pre-launch news and discussion about Tiger Zinda Hai. This coverage primarily focussed on the shooting schedule and movie gossip from the sets of Abu Dhabi. The cast of the film has on various occasions spoke about the generous support they got from Abu Dhabi government for locations, production, army and air-force requirement.

Illustration: Media coverage for Abu Dhabi in relation to Tiger Zinda Hai

 

Here are some of the popular tweets (in terms of engagement) from Abu Dhabi while shooting the movie.

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