The Opening of Louvre Abu Dhabi – How Big is the Media Coverage?

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The opening of Louvre Abu Dhabi in Abu Dhabi on 8 November was a historic event for art in Middle East and is widely believed to boost tourism and standing of Abu Dhabi and UAE. While most of the coverage focused on the beauty of the museum, human rights issues and construction delays nevertheless dotted the western media coverage.

In our analysis of the media attention (as measured by the number of articles published) to the event, we see a gradual buildup of news reporting in the days leading up to the event, a peak on the launch day, and a sticky long tail of coverage spanning at least a week before the coverage subsided. This is a sign of interest within the media circles and the public interest in the stories about the museum.  When media interest is low, you see a sharp drop in coverage in a day or two as opposed to the long tail we have seen here.

Being the first of its kind in the Middle East, several top publishers have widely reported on the opening of Louvre Abu Dhabi in the days leading up to the launch and after. We compiled a list of non-Arabic international media that reported on the museum and its launch in the period from 5 November to 15 November.

PUBLISHER

ARTICLES

Boursorama

24

ABC News

15

The New York Times

13

Orange Actualités

12

Washington Post

12

Nouvelobs.com

12

Yahoo News UK

8

The Straits Times

8

Yahoo7 News

7

MSN Cars

6

Culturebox – Francetv info

5

India.com

4

Al-Arabiya

4

Rappler

4

CNN

4

New York Times

4

Geo News, Pakistan

3

News18

3

CTV News

3

South China Morning Post

3

DunyaNews Pakistan

3

STERN.DE

3

Yahoo Singapore News

3

The Hindu

3

Yahoo! France

3

L’Express

3

NDTV

2

Ahram Online

2

Independent.ie

2

BBC News

2

Channel NewsAsia

2

Fox News

2

Auto – LaPresse.ca

2

Bloomberg

2

BloombergQuint

2

Hindustan Times

2

Times of India

2

Independent Online

2

Albuquerque Journal

2

Telegraph.co.uk

2

Aljazeera.com

2

The Express Tribune

2

The Guardian

2

Manila Bulletin

2

ceskatelevize.cz

1

PUBLISHER

ARTICLES

Inquirer.net

1

Times LIVE

1

Los Angeles Times

1

The Mainichi

1

Daily Beast

1

Wall Street Journal

1

Middle East Eye

1

Zee News

1

Business Insider UK

1

Toronto Star

1

New Zealand Herald

1

Yahoo Finance UK

1

Economic Times

1

Jornal Placar

1

News24

1

Tages-Anzeiger Online

1

El Comercio

1

The Australian

1

Financial Times

1

The Economist

1

Prothom Alo

1

Helsingin Sanomat

1

Pune Mirror

1

The Indian Express

1

Forbes

1

HuffPost

1

The Sydney Morning Herald

1

Reuters UK

1

CTV

1

RTBF

1

Tportal

1

Semana.com

1

ARY NEWS

1

SFR Live Concerts

1

Yahoo News

1

SKY.it

1

Irish Times

1

Foreign Policy

1

bdnews24.com

1

CARPLACE

1

leral.net

1

Stuff.co.nz

1

 

Source: The analysis is drawn from Locus Elite news archives.

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